Reusable product video logic, not copied prompts.

Required evidenceA complete primary product image and one verified product detail.

1. HookShow the complete submitted product in the first second.
2. ProofMove around or toward one verified feature without changing the product.
3. CloseReturn to the same product in a stable thumbnail-ready frame.

Camera

One reveal move, one detail move and one stable close.

Fallback

If no detail evidence exists, stay with a simple product presentation.

Avoid

Do not invent ports, controls, accessories, text, logos or packaging.

Required evidenceA primary product image plus a close-up, detail image or verified specification that can be shown visually.

1. HookStart wide enough to identify the whole product.
2. ProofIsolate one approved detail and show why it matters through visible action.
3. CloseReconnect the detail to the complete product and one supported benefit.

Camera

Wide identity, controlled macro detail, then a measured pull-back.

Fallback

Use the verified detail as a static close-up if its behavior cannot be proven.

Avoid

Do not turn a visible detail into an unsupported performance or durability claim.

Required evidenceA verified use case and product evidence that visibly supports the proposed solution.

1. HookShow one concrete problem without exaggeration or fear.
2. ProofReveal the product performing one evidence-backed action.
3. CloseShow the resolved moment while keeping the product recognizable.

Camera

Quick friction setup, clear product reveal and calm resolution.

Fallback

If the outcome cannot be evidenced, end on the product action rather than the result.

Avoid

Do not promise guaranteed outcomes or stage an unsupported before-and-after transformation.

Required evidenceA primary product image and approved use-context references for every scene shown.

1. HookLock the product identity before the environment expands.
2. ProofGive each shot one simple product action tied to a verified use case.
3. CloseReturn from the journey to the same product and buying reason.

Camera

Match product scale, color and orientation across two or three concise use moments.

Fallback

Remove any use moment that lacks a product or context reference.

Avoid

Do not add lifestyle scenarios solely because they look cinematic.

Required evidenceApproved presenter, hand or usage references plus a verified action the product can perform.

1. HookPlace the product and demonstrator in the same readable frame.
2. ProofDemonstrate one action slowly enough to understand.
3. CloseHold the product toward camera while the CTA is added later in layout.

Camera

Natural eye-level framing, restrained handheld motion and readable hand placement.

Fallback

Use hands-only demonstration when no approved face or model reference exists.

Avoid

Do not fabricate testimonials, spoken claims, faces or endorsements.

Required evidenceApproved on-body or model reference, full product identity and close-up material evidence.

1. HookEstablish the complete look and submitted product before movement begins.
2. ProofUse the walk, turn or styling gesture to reveal fit, drape or carried scale.
3. CloseEnd on the same product in a clean detail or full-look frame.

Camera

Wide identity, medium movement and one detail close-up with consistent styling.

Fallback

Without approved on-body evidence, convert the idea into a product-only material-motion sequence.

Avoid

Do not invent a person, body fit, garment cut, logo, hardware or luxury claim.

Required evidenceApproved application steps, product packaging and hand, face or surface references as required.

1. HookShow the product beside the relevant application area.
2. ProofDemonstrate the approved routine in one or two visible steps.
3. CloseReturn to the product and the immediate visible use state.

Camera

Stable close framing with slow motion only where it improves comprehension.

Fallback

Use a surface or hands-only routine if identity-safe human evidence is incomplete.

Avoid

Do not imply medical effects, instant transformation or unverified ingredients.

Required evidencePackaging, included-item and product references that show exactly what ships.

1. HookOpen on the real package or product seal.
2. ProofReveal only the verified included items, then perform one first-use action.
3. CloseEnd on the assembled or ready-to-use product.

Camera

Top-down package read, close reveal and a simple first-use move.

Fallback

Skip the box and begin with product setup when packaging evidence is absent.

Avoid

Do not invent accessories, inserts, gifts, labels or package contents.

Required evidenceIngredient appearance, process order, serving format and final-product references.

1. HookStart with the most recognizable ingredient or product state.
2. ProofShow two or three process actions in the correct order and scale.
3. CloseFinish on the verified final serving with natural texture.

Camera

Macro texture, process close-up and a slow final push-in.

Fallback

Reduce to one verified preparation action when the full process is unknown.

Avoid

Do not change ingredient type, size, doneness, recipe order or serving quantity.

Required evidenceA close material reference plus a verified product-wide reference.

1. HookIdentify the complete product before entering the material detail.
2. ProofUse fold, drape, reflection, rotation or surface movement that the evidence supports.
3. CloseReturn the material cue to the complete product.

Camera

Measured macro movement with consistent color, weave, finish and hardware.

Fallback

Use a static detail orbit if the material behavior is not evidenced.

Avoid

Do not infer waterproofing, strength, softness, grade or durability from appearance alone.

Required evidenceClear component references, assembled-product identity and verified part relationships.

1. HookIntroduce the complete product or its unmistakable silhouette.
2. ProofAnimate only verified components into their real positions.
3. CloseResolve to the exact assembled product in a stable hero frame.

Camera

Controlled orbit with readable assembly order and restrained speed ramps.

Fallback

Use a product orbit when the component set or assembly order is incomplete.

Avoid

Do not explode, detach or add parts that are not visible in approved references.

Required evidenceA complete product reference and one verified feature that the metaphor is allowed to express.

1. HookShow the product before or together with the metaphor.
2. ProofConnect the metaphor to one visible, evidence-backed product action.
3. CloseLet the real product own the final frame.

Camera

One surprising transition followed by a clear product proof and stable close.

Fallback

Remove the metaphor if it cannot resolve into a product-owned action.

Avoid

Do not let spectacle replace the product or imply unsupported speed, power or results.