AdverForge✦

AD FORMAT LIBRARY

Six product ad formats that already sell, with shot timings.

We took 26 finished ecommerce ads that are running right now, detected every cut, and rebuilt the skeleton behind them. Each format below gives you the beat timing, the shot count, what the camera is allowed to do, the evidence your product needs — and a prompt you can paste.

26ads taken apart
22physical product ads
6reusable structures
0borrowed footage

How this was measured

  1. Cut detection. ffmpeg scene scoring on every file, so shot counts and beat lengths are measured, not estimated.
  2. Midpoint sampling. One frame per shot, in order, so each beat can be described without guessing at motion.
  3. Shot-level record. Subject, setting, person, action, camera, light and on-screen copy, logged per shot.
  4. Structure extraction. Only what repeats across ads became a format. One-off gimmicks were dropped.

Formats below describe structure only — no third-party footage, brand marks or artwork are reproduced on this page.

另有 4 条全片没有可读的品牌或商品信息(3D 动画、恋综模拟、街头整蛊、地产 SaaS),未计入上方统计。

01

Problem-first testimonial

痛点开场证言

9–30s3–7 shotsseen in 3

Open on the frustration, not the product. The product arrives only after the viewer recognises the problem as their own.

先演痛点、后出商品。观众认出「这就是我」之后,商品才入场。

Use it when

  • Supplement
  • Skincare
  • Eyewear
  • Any product with one nameable daily frustration

保健品 · 护肤 · 眼镜 · 任何有一个能叫出名字的日常困扰的品

Evidence it needs

A licensed on-model or presenter reference, the primary product image, and one verified benefit you are allowed to say out loud.

已授权的人物或出镜者参考、商品主图,以及一个允许明说的已验证卖点。

Where it breaks

Do not stage a medical or guaranteed outcome, do not put a number on the result, and do not let the product change shape between the problem and the answer.

不演医疗或保证性结果,不给效果加数字,商品在「痛点」到「答案」之间不得变形。

Copy-ready prompt
Create a [DURATION]-second 9:16 testimonial ad using [PRIMARY PRODUCT IMAGE] as the exact identity reference for [PRODUCT NAME]. Shot 1 (0-[T1]s): tight mid-close, handheld selfie framing, one person alone in a real room, registering a specific physical frustration in face and posture — no product in frame. Shot 2 ([T1]-[T2]s): identical framing and lighting, the product now held beside the face, label readable, the same person speaking to camera. Shot 3 ([T2]-end): relaxed expression, product centred and steady, a held frame that can carry an end card. Keep one primary movement per shot, natural available light, no cut to a different room. Preserve the submitted product's shape, colour, proportions and packaging exactly. Do not generate readable text, prices, guarantees, medical outcomes or before-and-after results; captions and offer copy are added in layout.
中文提示词
可直接复制
制作一条 [时长] 秒、9:16 的口播证言广告,以 [商品主图] 作为 [商品名称] 的唯一身份参考。
镜头一(0-[T1] 秒):中近景、手持自拍构图,一个人待在真实房间里,用表情和姿态演出一个具体的身体困扰;画面里还没有商品。
镜头二([T1]-[T2] 秒):构图与光线完全不变,商品出现在脸旁并被举稳,标签可读,同一个人继续对镜头说话。
镜头三([T2]-结束):表情放松,商品居中稳定,停在可以叠落版的画面上。
每个镜头只做一个主要动作,使用现场自然光,不切到另一个房间。商品外形、颜色、比例与包装必须与提交图完全一致。
不要生成可读文字、价格、保证、医疗结论或前后对比;字幕与优惠文案由后期排版添加。
02

Cinematic macro hero

电影感微距产品片

8–10s4–5 shotsseen in 6

Sell the material. No people, no voiceover, no plot — one surface lit so well it does the arguing.

卖材质。没有人物、没有旁白、没有情节——一块被打亮的表面替你说服人。

Use it when

  • Beverage
  • Confectionery
  • Fragrance
  • Eyewear
  • Any product where finish is the reason to buy

饮料 · 甜品 · 香水 · 眼镜 · 任何「质感即购买理由」的品

Evidence it needs

The primary product image plus one close-up that proves the surface, texture or component actually looks like that.

商品主图,加一张能证明确实是这个表面、纹理或部件的近景。

Where it breaks

Do not invent reflective finishes, condensation, engraving or component detail that the reference does not show.

不要凭空加反光、水珠、刻字或参考图里没有的部件细节。

Copy-ready prompt
Create a [DURATION]-second 9:16 cinematic product film using [PRIMARY PRODUCT IMAGE] as the exact identity reference for [PRODUCT NAME]. No people, no voiceover. Shot 1: macro push-in on the product surface against a seamless warm backdrop, shallow depth of field, one soft key from camera left and a hard accent from behind right. Shot 2: cut to a three-quarter hero angle, full product, rim light separating the silhouette, still air. Shot 3: one hard cut to the single component or finish detail that justifies the price. Shot 4: return to the centred hero frame and hold, leaving clean space at the bottom of frame for a caption added later. Keep the palette inside two tones, deep falloff, one primary camera move per shot. Preserve shape, colour, proportions and materials exactly; do not invent reflections, condensation, engraving or parts. Do not generate readable text, logos, prices or end-card copy.
中文提示词
可直接复制
制作一条 [时长] 秒、9:16 的电影感商品片,以 [商品主图] 作为 [商品名称] 的唯一身份参考。不含人物,无旁白。
镜头一:微距推进商品表面,暖色无缝背景,浅景深,左前方一盏柔主光、右后方一道硬轮廓光。
镜头二:切到三分之四英雄角,完整商品入画,轮廓光勾边,空气静止。
镜头三:硬切到支撑这个价位的那个部件或表面细节。
镜头四:回到居中的英雄画面并保持,画面下方留出干净空间给后加的字幕。
整体色板控制在两个色调内,暗部深、衰减快,每个镜头只有一个主要运镜。
外形、颜色、比例与材质必须与参考图完全一致;不要凭空生成反光、水珠、刻字或部件。不要生成可读文字、Logo、价格或落版文案。
03

Still life to real use

静物美拍到真实使用

10–15s3–5 shotsseen in 3

Earn the beauty shot first, then prove the thing is actually used by someone who is not an actor.

先把美感立住,再证明这东西真的有人在用——而且不是演员。

Use it when

  • Pet
  • Home
  • Furniture
  • Food
  • Anything whose value only appears once it is in use

宠物 · 家居 · 家具 · 食品 · 任何「用起来才看得出价值」的品

Evidence it needs

Primary product image, a texture close-up, and one approved real-use reference (pet, room, hand or surface).

商品主图、一张材质近景,以及一个已批准的真实使用参考(宠物、房间、手或台面)。

Where it breaks

Do not direct the animal or person into an action they cannot actually perform, and do not move the product between shots without showing it.

不要指挥宠物或人做不出来的动作;镜头之间不要无交代地挪动商品。

Copy-ready prompt
Create a [DURATION]-second 9:16 product film using [PRIMARY PRODUCT IMAGE] as the exact identity reference for [PRODUCT NAME]. Shot 1: the product alone as a still life, early sunlight raking across it from behind, dust in the air, shallow depth of field, camera static. Shot 2: a pet or a hand enters frame and uses the product naturally, camera stays locked, no staged performance. Shot 3: macro of the surface texture while the product is in use. Shot 4: pull to a wide hold, the subject settled in place, warm neutral palette. Keep the product in the same position and state throughout except for the natural use moment. Preserve shape, colour, proportions and materials exactly. Do not invent logged surfaces, packaging or claims; do not generate readable text or prices.
中文提示词
可直接复制
制作一条 [时长] 秒、9:16 的商品片,以 [商品主图] 作为 [商品名称] 的唯一身份参考。
镜头一:商品单独作为静物,晨光从背后斜掠过来,空气中有浮尘,浅景深,机位固定。
镜头二:宠物或手进入画面,自然地使用商品,机位不动,不摆拍。
镜头三:在商品被使用的状态下拍表面材质近景。
镜头四:拉开到宽景并保持,主体已经安定,整体暖中性色调。
除自然使用那一刻外,商品的位置和状态保持恒定。外形、颜色、比例与材质必须与参考图一致。不要凭空生成品牌标识、包装或宣称;不要生成可读文字或价格。
04

Cyclorama to context

白底转台到使用场景

10–15s3–5 shotsseen in 5

Give the clean product shot first, then answer the only question a clean shot cannot answer: how big is it, and how is it worn.

先给干净的产品图,再回答产品图唯一回答不了的问题:多大、怎么穿。

Use it when

  • Fashion
  • Footwear
  • Jewellery
  • Toys
  • Accessories
  • Any SKU that needs scale

服饰 · 鞋靴 · 珠宝 · 玩具 · 配饰 · 任何需要交代尺度的 SKU

Evidence it needs

A clean cut-out or white-background product image, one detail close-up, and an approved on-body or in-context reference.

干净的白底或去背商品图、一张细节近景,以及已批准的上身或场景参考。

Where it breaks

Do not fabricate colourways by recolouring one image, and do not let the product change proportions when it moves onto a body.

不要靠改色造出不存在的配色;商品从白底移到身上时不得改变比例。

Copy-ready prompt
Create a [DURATION]-second 9:16 product video using [PRIMARY PRODUCT IMAGE] as the exact identity reference for [PRODUCT NAME]. Shot 1: pure white cyclorama, product centred on a slow rotating turntable, high-key lighting, no shadow clutter. Shot 2: tighter crop on the single detail that carries the sale — clasp, heel, stitching or print. Shot 3: the product worn, held or placed by a person or in a real setting, framed wide enough that relative scale is unambiguous. Keep white balance neutral in shots 1-2 and let the context shot carry the warmer room light. Preserve shape, colour, proportions and construction exactly across the cut from product-only to in-context. Do not recolour the product, add variants, or generate readable text, size labels or prices.
中文提示词
可直接复制
制作一条 [时长] 秒、9:16 的商品视频,以 [商品主图] 作为 [商品名称] 的唯一身份参考。
镜头一:纯白无缝背景,商品在缓慢旋转的转台上,高调布光,没有杂乱投影。
镜头二:收紧到真正促成购买的那个细节——扣件、鞋跟、缝线或印花。
镜头三:由人或真实场景佩戴、手持或摆放,构图足够宽,让相对尺度和佩戴方式一眼可读。
前两个镜头保持中性白平衡,让场景镜头承担更暖的室内光。
从纯产品切到实际场景时,外形、颜色、比例与结构必须完全一致。不要改色、不要增加不存在的配色,不要生成可读文字、尺码标或价格。
05

Open-box try-on

开箱试戴口播

9–30s5–7 shotsseen in 3

Start mid-action, not on a title card. The unboxing is the proof that this is a real purchase, not a render.

从动作中间开场,不要用标题卡。开箱本身就是「这是真买的、不是渲染图」的证明。

Use it when

  • Eyewear
  • Accessories
  • Footwear
  • New arrivals with several colourways

眼镜 · 配饰 · 鞋靴 · 多个配色的上新

Evidence it needs

Licensed presenter or hand reference, the primary product image, and separate references for every colourway you intend to show.

已授权的出镜者或手部参考、商品主图,以及每个要展示配色的独立参考图。

Where it breaks

Do not show a colourway you cannot reference, and do not invent packaging, included accessories or a price.

不要展示没有参考图的配色,不要虚构包装、随附配件或价格。

Copy-ready prompt
Create a [DURATION]-second 9:16 try-on ad using [PRIMARY PRODUCT IMAGE] as the exact identity reference for [PRODUCT NAME]. Shot 1: begin mid-action — hands already opening the packaging, product half out of the box, no title card or establishing shot. Shot 2: on the body, turn to one side then the other so a moving highlight crosses the real finish. Shot 3: macro of the finish, closure or construction. Shot 4: cut to [SECOND COLOURWAY] only if a reference for it exists; keep framing and light identical. Shot 5: subject faces camera, product still visible, holding eye contact. Handheld with slight sway, real room light, no beauty retouching of the product surface. Preserve shape, colour, proportions and packaging exactly. Do not invent colourways, included accessories, prices or readable text.
中文提示词
可直接复制
制作一条 [时长] 秒、9:16 的试戴广告,以 [商品主图] 作为 [商品名称] 的唯一身份参考。
镜头一:从动作中间开始——手已经在拆包,商品露出一半,不要标题卡、不要交代镜头。
镜头二:戴在身上后向一侧转再转向另一侧,让高光真实掠过表面。
镜头三:表面、扣件或结构的微距。
镜头四:仅当 [第二配色] 有参考图时切过去,构图与光线保持一致。
镜头五:主体面向镜头,商品仍在画面中,保持眼神接触。
手持轻微晃动、现场光,不对商品表面做美颜修饰。外形、颜色、比例与包装必须一致。不要虚构配色、随附配件、价格或可读文字。
06

Fast-cut lifestyle montage

快切生活方式混剪

10–15s8–12 shotsseen in 2

Sell the mood and let the product ride along. Nothing on screen for longer than a beat, so nothing gets skipped.

卖氛围,商品顺路出现。没有任何一个画面停留超过一拍,所以没人会滑走。

Use it when

  • Beverage
  • Streetwear
  • Events
  • Brands whose differentiator is attitude, not spec

饮料 · 街头服饰 · 活动 · 差异点是态度而不是参数的品牌

Evidence it needs

A product image, plus approved lifestyle or group references for every setting you cut to.

商品主图,以及每个要切到的场景对应的已批准生活或群像参考。

Where it breaks

Do not imply social outcomes, popularity or occasions that the product cannot support, and do not let the product morph between cuts.

不要暗示商品撑不起的社交结果、人气或场合;剪辑之间商品不得变形。

Copy-ready prompt
Create a [DURATION]-second 9:16 lifestyle montage using [PRIMARY PRODUCT IMAGE] as the exact identity reference for [PRODUCT NAME]. Shot 1: upward tilt into open sky, product mark implied by the product itself entering at the end of the move — establish the world before the product. Then 6-9 hard cuts, each 0.6-1.5 seconds: product in hand, condensation or surface detail, a group of people mid-laugh, a wide of the setting, a close of the product against the light. Final shot: the group together, product visible in every hand, allowed to hold for the remaining duration. Saturated warm palette, sun flare acceptable, no slow motion. Preserve the submitted product exactly in every cut — same shape, colour and proportion, no morphing between shots. Do not imply social outcomes or occasions the product cannot support; do not generate readable text, logos overlaid on the footage, or prices.
中文提示词
可直接复制
制作一条 [时长] 秒、9:16 的生活方式混剪,以 [商品主图] 作为 [商品名称] 的唯一身份参考。
镜头一:仰拍推向开阔天空,商品在运镜末尾入画,先把世界建立起来。
随后 6-9 个硬切,每个 0.6-1.5 秒:手持商品、水珠或表面细节、多人笑闹的中景、场景大景、逆光下的商品近景。
最后一个镜头:群像同框,每只手里都有商品,允许占满剩余时长。
饱和度偏高的暖色调,允许阳光炫光,不用慢动作。
每一次剪辑里商品都必须完全一致——同样的外形、颜色和比例,不得在镜头之间变形。
不要暗示商品撑不起的社交结果或场合;不要生成可读文字、叠在画面上的 Logo 或价格。

Questions

What is a product ad format?

A format is the shot-level skeleton of an ad — how many shots, how long each beat holds, what the camera is allowed to do, and what evidence the product needs to support it. It sits between a creative direction and a shot list.

How were these six formats derived?

We pulled 26 finished ecommerce ads from public creative libraries, detected every scene cut with ffmpeg, sampled the midpoint frame of each shot, and recorded camera, light, action and on-screen copy per shot. 从 22 条在投商品广告中逐镜拆解得出;同一支片子可能同时符合多种结构,因此计数会重叠。

Do these prompts produce text or logos on screen?

No. Captions, prices and end cards belong to the deterministic layout layer, where they can be edited, translated and versioned. Every prompt here asks the model to leave that space clean rather than hallucinate typography.

Can I use these formats with my own product photos?

Yes, provided the evidence each format lists actually exists for your product — a licensed presenter for testimonials, a real texture close-up for macro films, an in-context shot for scale. Without that evidence the format has to fall back to a simpler reveal.

Pick a format, then let the studio hold it.

Formats are the part most tools leave out: you get a text box and a hope. AdverForge turns a chosen format into a reviewable shot plan, checks your product photos can actually support it, and shows the credit cost before anything is generated.

Start with your product link ↗

Free product preview. Credits are shown before generation.