CCOS CAMPAIGN PACKAGE / OUTER TEAK SOFA

ANGLE 01 — LIFESTYLE
Hook: Your favorite room, outside.
Argument: Turn an underused patio into the room everyone wants to live in.
Proof: Natural teak. Modular comfort. Product appearance locked to source.
CTA: Build your room outside.
Platform: Meta Reels / 9:16
Test variable: Value proposition

PROOF 02 — DEMONSTRATION
Hook: Covered in seconds.
Argument: Outdoor comfort without the weather tax.
Proof: Protective cover demonstration. Product claim requires source evidence.
CTA: Meet the sofa made for outside.
Platform: TikTok / 9:16
Test variable: Proof timing

HOOK 03 — TRANSFORMATION
Hook: Build your room outside.
Argument: Show the life upgrade before explaining the furniture.
Proof: Before-and-after space transformation with product form preserved.
CTA: Design your outdoor room.
Platform: YouTube Shorts / 9:16
Test variable: Opening frame

EXPORT NOTES
- Product truth attached
- Platform safe zones checked
- One controlled variable per direction
- Winning variables remain eligible for Creative Memory after performance review